sulakierkomneileisim

adteachings:

In its early years, Doyle Dane Bernbach was most famous for building brands like Volkswagen and Avis. But in the 1960s and 70s, the agency also took Chivas Regal from being just another Scotch to being a coveted premium brand. 

Fun fact: The creative team presented to the client just once a year. In other words, they had all year long to work on print ideas. Unthinkable today, obviously.

You can see more Chivas work from the archives at Dave Dye’s blog.

(H/T to Richard Shotton!)

(Source: adteachings)

adteachings:

This memo was written by the late, great David Abbott in 1994, and it shows us just how much the business of creativity has changed since then.

Before the turn of the century, creative work was central to the culture of most decent agencies. That is because ads — whether great or terrible — were the only publicly visible products that left the building. The technology that assisted ad people was usually outside the agency: TV commercials were sent out to be shot and edited, and ads and brochures were sent out to be printed.

Today, the role of creative ideas has been dwarfed by the sheer amount of in-house technology needed to get them out into the world. Today, your back-end developer and your front-end developer are every bit as important as your art director and your writer. And so today, voicing David Abbott’s idea that the creative team “owns” a project would make you sound completely delusional. 

Fragile egos are common among creative people, and this sudden drop in status has been painful for ad makers of my generation. Don’t let it be painful for you, too.

True, it is not flattering to hear your meticulously crafted idea treated as a just another deliverable at the daily stand-up. But you know the value of what you love creating, and you need to let that provide you with your wellspring of meaning. Relying on others for validation is a recipe for heartbreak in advertising (and, indeed, in life).

Yes, you will encounter colleagues who don’t see your ideas as having any unusual importance. But you won’t change their view by expressing anger, hurt or frustration. You will change it only by doing great work.

(Source: adteachings)

adteachings:

This is a wonderful idea, and I hope the fact that it’s print doesn’t cause it to be ignored.

The outdoor clothier L.L. Bean ran an ad in the New York Times that appeared to say nothing but “Just bring this outside.” Most of the text was actually printed in light-sensitive ink that darkens only when exposed to sunlight. Once the ad was taken outdoors, it revealed its full message about the joys of outdoor living. 

It’s a lovely idea, and I hope it wins big at the shows.

Agency: VIA, Portland, Maine

(Source: adteachings)

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adteachings:

THE END
If you smoke, statistically your story will end 15% before it should.
For help with quitting, call QUITLINE on 0800 00 22 00

A clever idea from 2011.

(Source: adteachings)

adteachings:

More brilliance.

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No more stains.

From 2009.

Agency: Fischer America, São Paulo

(Source: adteachings)

adteachings:

From a few years ago.

Still great.

Agency: Droga5

(Source: adteachings)

advertisingpics:

Cultura Music Tour - St John’s, Paris, France [1738x2400]

Source: https://openpics.aerobatic.io/

(via damngoodmarketing)

idleads:

Is there any compliment more equally apt and redundant than to just say ‘smart work’? Copywriting, quirky angle, subtle art direction trickery - I’m sold.